eSAFETY GUIDE
Sugarbook

Sugarbook

18+
Minimum age according to Sugarbook
18+ Minimum age according to Sugarbook

What is Sugarbook?

Sugarbook is an online platform for people to form relationships based on mutually agreed benefits. With the tagline ‘where romance meets finance’, the site is designed to connect ‘sugar daddies’ or ‘sugar mommies’ with ‘sugar babies’. Sugar daddies are individuals with a solid financial income, while sugar babies exchange emotional connection for access to a high-end lifestyle in the form of, for example, gifts, travel, financial advice and ‘mentorship’. 

Sugar babies can register for free while sugar daddies pay membership fees to find matches. The app allows real-time messaging and live steaming. Sugarbook was founded in Malaysia and is popular in Singapore and the Philippines. It has faced legal issues in certain countries over allegations it promotes prostitution.

Website: sugarbook.com

Apps: Android app, Apple iOS app *These apps have been removed from the Google Play Store and the Apple App Store. 

How do people use Sugarbook?

Learn more about the benefits and risks associated with how people use transactional dating services like Sugarbook.

Sugarbook is used for: content sharing, in-app purchasing, live streaming, location sharing, messaging/online chat, online dating, online relationships, photo/video sharing and screen capture.

How can you report online abuse or block someone?

This link is provided by Sugarbook:

  • Report or block someone
    How to report and block users on Sugarbook. Reports are investigated by the administrators, and reported users can be suspended. 

How can you protect your personal information?

This link is provided by Sugarbook:

  • Privacy policy
    Sugarbook’s privacy policy, including the information it collects and how it is used, so members can determine what they are comfortable sharing.

Key safety links

These links are provided by Sugarbook:

  • Safety tips
    Sugarbook’s guide to online safety, including tips on meeting online connections in person. 
  • Terms of use
    The rules governing the use of Sugarbook, including inappropriate behaviour that can be reported.  

Last updated: 23/07/2024

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews or endorsements by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parents, as well as information about parental controls in social media, games and apps and mental wellbeing resources for families.