State of play — social media usage
Young people 8 to 17 years (kids 8 to 12 years, teens 13 to 17 years)
The top five social media services used:
- YouTube*: 80% kids, 86% teens
- Facebook: 26% kids, 75% teens
- Snapchat: 26% kids, 67% teens
- Instagram: 24% kids, 70% teens
- Google+: 23% kids, 29% teens
* A profile is not necessary to gain access to content on YouTube
There are some gender differences!
Girls are more likely to use:
- Instagram: 52% girls, 42% boys
- Snapchat: 53% girls, 39% boys
- Pinterest: 23% girls, 8% boys
- Musical.ly: 18% girls, 6% boys
- Tumblr: 12% girls, 4% boys
Boys are more likely to use:
- YouTube: 85% boys, 81% girls
- Reddit: 8% boys, 4% girls
Managing privacy
68% of young people actively manage their online privacy. The top three actions are:
- Blocking people (including ‘unfriending’): 50% girls, 42% boys
- Increasing privacy settings: 47% girls, 39% boys
- Not allowing automatic location on posts: 42% girls, 31 % boys
Source: Youth and digital dangers, Office of the eSafety Commissioner, 3 May 2018
Data drawn from eSafety’s Youth Digital Participation Survey, using a random sample of 3,017 young people in Australia aged 8 to 17 years in the 12 months to June 2017 (kids 8 to 12 years, teens 13 to 17 years)
