eSAFETY GUIDE

Umax

18+
Minimum age according to Umax
18+ Minimum age according to Umax

What is Umax?

Umax is a lifestyle app marketed to men that scans your face and scores different facial features according to its own parameters of attractiveness and masculinity. It analyses different features such as skin quality, eye shape, nose shape, face shape, jawline and maxilla (upper jaw) and gives a score for each. After the scan, the app provides you with suggestions on how to increase your scores. It also offers a grooming routine, which can include actions such as trimming your eyebrows or applying skincare products.

Umax is a paid service that includes in-app purchases for different types of facial analysis and recommendations. Umax is developed by Improvement Tech LLC, which operates out of Pennsylvania in the United States.

Use of lifestyle apps like Umax can lead to unrealistic beauty expectations, and potentially issues with self-esteem, body dysmorphia and eating disorders.

Website: umaxapp.com
Apps: Android app, Apple iOS app

How do people use Umax?

Learn more about the benefits and risks associated with how people use lifestyle apps like Umax.

Umax is used for:  in-app purchasing and photo/video sharing.

How can you protect your personal information?

This link is provided by Umax:

  • Privacy policy
    Information on the types of personal data Umax collects, including biometrical information, and how it is managed and used.

Key safety links

This link is provided by Umax:

Last updated: 21/01/2025

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews or endorsements by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parents, as well as information about parental controls in social media, games and apps and mental wellbeing resources for families.