Substack
What is Substack?
Substack is an online publishing platform for writers, journalists and content creators. Creators can post articles, newsletters, videos, podcasts and other types of content. They can choose to offer their content for free or charge a subscription.
On Substack, there is a home feed you can scroll through, similar to a social media feed. The feed shows previews of creators’ published content, which you can select to open and view in full. The feed also includes ‘Notes’, which are short posts with text, images or videos, similar to posts on social media platforms like X and Bluesky. You can like, comment and ‘restack’ content. You can browse your feed using the ‘Following’ tab to see content from people you follow, or the ‘For you’ tab to see content and creators recommended by Substack. You can also direct message other users, and creators can host private chats with their subscribers.
There are different ways to keep up with a creator on Substack:
- Follow – their activity and Notes appear in your Substack feed.
- Subscribe for free – you receive their free posts by email and see them in Substack.
- Paid subscription – you pay the creator to access content they have made available to paid subscribers. You receive these posts by email and see them in Substack.
It is free to publish content on Substack. Creators who offer paid subscriptions earn money from their subscribers. For each post, creators can choose whether it is available to everyone or only to paid subscribers. As a creator you own the copyright for your work. The platform keeps a percentage of your earnings to meet operational costs, such as managing the payment system.
Substack has a hands-off approach to censorship and content moderation, but has guidelines against porn, hate speech and harassment.
Substack is owned by Substack Inc and operated out of San Francisco in the United States.
Website: substack.com
Apps: Android app, Apple iOS app
How do people use Substack?
Learn more about the benefits and risks associated with how people use online publishing platforms like Substack.
Substack is used for: content creation, in-app purchasing, live streaming, messaging/online chat, photo/video sharing and screen capture.
How can you report online abuse, ask for content to be removed or block someone?
These links are provided by Substack:
- How do I report a content violation?
Information on how to report a breach of Substack’s content guidelines. - How do I report a direct message?
Information on how to report abuse or inappropriate content received via direct message. - How do I report a chat?
How to report inappropriate of abusive content in a chat. - How do I report a chat thread?
How to report a chat thread to the author of a publication. - How do I block someone?
How to prevent someone from adding notes to your Substack, mentioning you in a comment or subscribing to your publication.
How can you moderate comments and tagging?
This link is provided by Substack:
- Can I moderate comments on my post?
Moderate, remove or hide comments on a post.
How can you protect your personal information?
These links are provided by Substack:
- Privacy policy
Information on the types of personal data that Substack collects, what it does with it and who it shares it with. - Privacy section
Information on privacy and data regulations including GDPR. - Substack vulnerability disclosure policy
Details on how to report a system vulnerability.
Key safety links
These links are provided by Substack:
- Help centre
Help and support topics on using Substack. - Content guidelines
The types of content and behaviour that are allowed on Substack. - Terms of use
Your rights and obligations when using Substack as a content creator and as a reader or subscriber.
Related eSafety links
Find other resources to help keep you safe online:
- Online safety tips for journalists
- Critical thinking: Deciding what to trust in a world of AI, scams and fake news
- Digital wellbeing
Other eSafety Guides:
About this Guide
This guide is provided by the eSafety Commissioner to help people stay safe online and better understand digital platforms.
Last updated: 10/09/2026