eSAFETY GUIDE

RedNote

13+
Minimum age according to RedNote
13+ Minimum age according to RedNote

What is RedNote?

RedNote is a short-form video sharing app similar to TikTok and Instagram. Like TikTok, RedNote features an infinite video scroll and includes social shopping. It also has live streaming features similar to Instagram Live. Some of its navigation is in English, but most of the content is in Mandarin.

You can watch and upload videos, live stream, send direct messages and make in-app purchases. You can share product reviews, lifestyle advice, personal stories and other types of content.

RedNote includes a ‘teen mode’, which can be enabled by parents and carers using a pin to restrict access to content that is not age-appropriate and impose time limits on daily use of the app.

RedNote or Xiaohongshu, which translates as ‘little red book’ is owned by Xingyin Information Technology and operated out of Shanghai in China.

Website: www.xiaohongshu.com/explore
Apps: Android app, Apple iOS app

How do people use RedNote?

Learn more about the benefits and risks associated with how people use video sharing services like RedNote.

RedNote is used for: encrypted, in-app purchasing, live streaming, location sharing, messaging/online chat, photo/video sharing and screen capture.

How can you report online abuse, ask for content to be removed or block someone?

RedNote includes in-app blocking and reporting functions. View someone’s profile and click on the three dots to block or report them.

How can you protect your personal information?

You can make your RedNote account private by enabling ‘protection mode’ in in-app settings.

This link is provided by RedNote:

  • Privacy policy
    Information on the types of data collected by RedNote, how it is used and who it is shared with.

Key safety links

These links are provided by RedNote:

Last updated: 11/02/2025

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews or endorsements by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parents, as well as information about parental controls in social media, games and apps and mental wellbeing resources for families.