eSAFETY GUIDE
Lego Play

LEGO Play

3+
minimum age according to Google Play Store. Verification of a parent or guardian’s identity is required to register an account.
3+ minimum age according to Google Play Store. Verification of a parent or guardian’s identity is required to register an account.

What is LEGO Play?

LEGO Play is a social media app designed for children to share photos and stories of their LEGO creations and create their own LEGO avatar. You can also comment on other users’ photos and access interactive building ideas and instructions. LEGO Play does not allow sharing of pictures showing a human face and kids can’t directly message each other. All user content is moderated and users are encouraged to create usernames and avatars, generated within the app, that do not contain identifying details to keep their identities safe. There is no in-app purchasing.

Website: www.lego.com/en-au/lifeExternal link[https://www.lego.com/en-au/life]

Apps: Android appExternal link[https://play.google.com/store/apps/details?id=com.lego.common.legoplay&hl=en_AU], Apple iOS appExternal link[https://apps.apple.com/au/app/lego-play/id6502331190]

How do people use LEGO Play?

Learn more about the benefits and risks associated with how people use content sharing and social media services like LEGO Play.

LEGO Play is used for: anonymous communication[https://www.esafety.gov.au/key-issues/esafety-guide/anonymous], gaming[https://www.esafety.gov.au/key-issues/esafety-guide/gaming], photo/video sharing[https://www.esafety.gov.au/key-issues/esafety-guide/photo-video-sharing] and screen capture[https://www.esafety.gov.au/key-topics/online-tools-and-features/screen-capture].  

How can you report content?

This link is provided by LEGO:

How can you protect you and your child’s personal information?

These links are provided by LEGO:

These links are provided by LEGO:

Last updated: 01/04/2025

The eSafety Guide helps you find out how to protect your personal information and report harmful content on common social media, games, apps and sites. Entries are for information only and are not reviews or endorsements by eSafety. Before choosing to use any online service or platform it’s best to:

  • do your own research to understand the risks and benefits
  • check the age rating and requirements
  • consider privacy
  • check the permissions and other settings
  • check the in-app reporting options.

If you are a parent or carer who is deciding whether a child should be allowed to use an online service or platform, you can also:

  • consider your child's readiness for the types of content and experiences they might encounter
  • help them understand what to do if they need help
  • provide ongoing support and monitoring, for example through regular check-ins with your child
  • agree to some rules about use of each service or platform.

To find out more, you can read the App checklist for parentsExternal link, as well as information about parental controls in social media, games and appsExternal link and mental wellbeing resources for familiesExternal link.