State of Play - social media usage

State of Play – Social Media usage[1]

Kids - 8 to 12 years
Teens - 13 to 17 years
Young people - 8 to 17 years

The top five social media services[2] used:

YouTube – 80% Kids vs 86% Teens

Facebook – 26% Kids vs 75% Teens

Snapchat – 26% Kids vs 67% Teens

Instagram – 24% Kids vs 70% teens

Google+ – 23% Kids vs 29% Teens

There are some gender differences!

Girls are more likely to use:

Instagram - 52% girls vs 42% boys

Snapchat - 53% girls vs 39% boys

Pinterest- 23% girls vs 8% boys

Musical.ly 18% girls vs- 6% boys

Tumblr 12% girls vs 4% boys

Boys are more likely to use:

YouTube - 85% boys vs 81% girls

Reddit – 8% boys vs 4% girls

Managing privacy

68% of young people actively manage their online privacy. The top three actions are:

Blocking people (including ‘unfriending’) – 50% girls vs 42% boys

Increasing privacy settings- 47% girls vs 39% boys

Not allowing automatic location on posts – 42% girls vs 31 % boys

 

[1] Source: State of Play – youth, kids and digital dangers, Office of the eSafety Commissioner, 3 May 2018 https://www.esafety.gov.au/about-the-office/research-library

Data covers responses from a random sample of more than 3,000 young people in Australia aged 8-17 years in the 12 months to June 2017 (Kids - 8 to 12 years and Teens 13 to 17 years).

[2] A profile is not necessary to gain access to content on YouTube

 

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